Fireside × Atlanta Dental Supply

A Pediatric Support Community with Concierge Service

14+Preferred Partners
38%Off equipment service at top tier
150+Years of Atlanta Dental behind you
Real people, not a ticket queue
Support that knows your practice

A concierge team, not a call center.

Every Fireside member gets a dedicated concierge — a registered dental hygienist who's actually purchased for an office, and who learns how yours runs. Text them for pricing, orders, escalations, or a second set of eyes on an equipment quote.

A
Concierge Support Manager

Abbey

Registered Dental Hygienist
Purchasing Manager for 10 Years

R
Director of Concierge Support

Rachel

Registered Dental Hygienist

Text first. No phone tree, no waiting on hold.
One advisor who learns your practice's history.
Same-day answers on ordering, discounts, and equipment.
The Fireside Platform

One order. One place. One history.

Skip the tab-juggling. Place every order through the Fireside platform and let carts, formularies, and order history build themselves — so restocking next month is a two-click job, not a scavenger hunt.

One cart, every vendor

Order supplies, equipment, and preferred-partner products from a single checkout instead of five vendor logins.

Order history, built for you

Every order is logged, searchable, and ready to reorder — no more digging through inboxes or spreadsheets to find what you bought last quarter.

Formularies that stick

Save the exact products your practice uses into a standing formulary, so any team member can reorder the right SKU without guessing.

Order through the Fireside Platform →
Operatory Infrastructure

How Fireside takes care of your practice

Operatory Infrastructure is Fireside's core offering: the buying power, sourcing, and service coverage an independent practice needs to run like one twice its size. It breaks down into three parts.

01 — SUPPLIES

Dental Supplies

Consumables, disposables, and everyday clinical supplies sourced at group-purchasing rates. Your practice orders the way it always has — the pricing behind it is what changes.

Order through Fireside Platform →
02 — EQUIPMENT

Capital Equipment

Chairs, imaging, sterilization, and the larger investments that come with opening, renovating, or upgrading an operatory — negotiated through Fireside's collective volume, not one office at a time.

Request a quote →
03 — SERVICE

Equipment Service

Repair and maintenance coverage for the equipment already running in your practice, so downtime is a call away, not a budget line you're negotiating solo.

Text Abbey →
04 — BUSINESS SERVICES

Business Services

The tools you need outside of the operatory. From AI Voice assistants to imaging, our Preferred Partners help you run your practice.

Fireside × Atlanta Dental Supply

A 150-year-old partner behind every order.

Fireside members get Atlanta Dental Supply as their full-service distributor — an employee-owned company that's been serving dental practices since 1868. Same ordering flow you're used to, better pricing and service behind it.

Competitive Pricing

Group buying power applied automatically — no negotiating each line item.

Consolidated Invoicing

One invoice across your Fireside orders. Your team will thank you.

One Box Delivery

Everything arrives together. Less unpacking, less chaos at the front desk.

Employee-Owned Service

Every ADS rep has a stake in the outcome. It shows in the follow-through.

Since 1868

Full-service. Employee-owned. Uncommonly good to work with.

Most dental supply companies haven't existed as long as Atlanta Dental has been in business. That kind of staying power comes from doing things right, consistently, for a very long time — and it's the foundation Fireside members build on.

  • Employee OwnedEveryone on their team has skin in the game.
  • Phenomenal ServiceReal people, fast answers. Genuinely rare.
  • Great PricingGroup buying power applied automatically.
  • The Easy ButtonOne order. One box. One invoice.
Partner Network

Keep money in your practice with Preferred Partners

Fireside works with distributors at two levels: Atlanta Dental as your full-service partner running as your standing account, and Preferred Partners who extend a member discount on top of standard pricing.

Full-service distributor

Our full-service distributor partner

Atlanta Dental

Preferred Partners — 14Negotiated member pricing
PartnerProductsNegotiated pricing
Toothbrush + toothpaste bundlesProfessional Elite Plan — 15%Order Bundles Direct
Kids toys, stickers & prizes20% + free shipping over $99Order direct
Preventive — fluorideGold Plan — product-based % savings
Restorative — composites & cements20% all products; 30% Valo Grand; 40% off Etch
Fluoride15% off all products
Fluoride + prophy pasteNewly added — pricing TBD
Zirconia crowns20% across all products
Dental chairs28% off products
AI imagingWaived activation fee + 10% off monthlyBook a demo
Limited-time offer

Mango: Until July 31st, new customers who sign up for an annual billing plan receive three months free.

AI Voice AssistantFirst month free + half off implementation
Sonicare / whiteningMember pricing available
Isolite systems16% across all products
Instruments, compliance & CEMultiple member offers
PandaSmart Intraoral Scanner$8,500 through Sept 21Learn moreOrder now
Equipment service — Atlanta DentalSoutheast & Mid-Atlantic

Better rates in the Southeast & Mid-Atlantic.

Atlanta Dental's service network means Fireside members in these regions get preferred equipment service rates on top of everything else.

Southeast

Alabama, Georgia, Florida, Tennessee, the Carolinas, and surrounding states.

Mid-Atlantic

Virginia, Maryland, DC, and surrounding markets.

Spend per locationAnnual spendService tierDiscount off base rateTrip charge
$500 / mo$6,000Bronze0%$89.00
$1,000 / mo$12,000Silver10%$79.00
$1,500 / mo$18,000Gold27%$69.00
$2,000 / mo$24,000Platinum GPO38%$49.00
Service rates effective May 1, 2026 · Base rate $300 first ½ hour · $42 per additional ¼ hour · $99 trip charge base
Order now

Start an order with the Fireside Platform

Place your order and it's routed, tracked, and priced at your member rate automatically.

Order through Fireside Platform →
Continuing Education

Every CE session, on your schedule.

Fireside's CE sessions are recorded and hosted on our YouTube channel — free for members, available whenever you need them.

Recent Fireside CE sessions. Watch the full library on YouTube.

Watch all sessions on YouTube →
Resources from our CEsDownloadable materials
Ready when you are

Stay independent. Buy like you're not.

Fireside membership takes minutes to set up. Your Atlanta Dental rep can walk you through it, or start on your own.

Become a member →